About · Neeyah
We started Neeyah because generosity was never the problem.
Trust was. This is what we've spent a decade learning about giving well, and why we built an advisory instead of another place to donate.
Why we built this
Investing has a whole industry behind it: diligence, filings, track records, people whose whole job is to check. Giving has a friend's recommendation and a festival collection box. We write the cheque and rarely go back to see what happened to it.
After a decade moving between consulting, impact investing, and health tech, across India, the Netherlands, the UK, and the US, we found the same question underneath all of them: how do you know if the money is actually working?
That gap is what Neeyah closes. Not by convincing people to care more, the donors we meet already care plenty. What they're missing is someone who's already done the checking: found the organisation, tested it, and is willing to stand behind it before it ever reaches them.
Neeyah means intention. Give with the same purpose and precision you'd bring to anything else involving your money.
Reports tell you half of it. We go see the rest.
A file can't tell you how a place actually runs or whether the community it serves trusts it. We visit where we can, and that judgment goes into every single recommendation.
We do this work as if we were the ones personally giving.
Who's behind this
A small team, on purpose. Everyone here touches the actual diligence, not just the pitch.
Founder
Kanupriya Rungta
Close to a decade across management consulting, impact investing, and health tech, in India, the Netherlands, the UK, and the US. Leads the donor advisory and NGO strategy work, and does the diligence herself.
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Research & Operations
Roshan Kumar
Leads NGO due diligence research and builds the rubric-based evaluation reports behind every organisation we recommend. Young India Fellow at Ashoka University, background in policy and public welfare research.
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Advisor
Nikhita Narendran
Advises Neeyah part-time alongside her full-time role leading external talent strategy at Bain & Company. Co-founded Neeyah's early thinking; ex-Booking.com, ex-Zomato, MBA from Cambridge Judge Business School.
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